QR Code Creator — Generate Custom QR Codes for Business Use

QR codes are now a standard part of business operations: restaurant menus, product packaging, business cards, marketing materials, and event check-ins. Creating them requires choosing the right data format for the use case and the right settings for the print context.

Use the QR Code Generator to create QR codes for any business use case.

QR codes by business use case

Restaurant and food service

Digital menu QR code:

Input: https://yourrestaurant.com/menu
Error correction: M (standard)
Size: 3–4 cm for table tents

WiFi access for customers:

WIFI:T:WPA;S:RestaurantGuest;P:guest2024;;

Scan and connect — no password typing. See the WiFi QR code guide for the full format.

Loyalty program / app download:

https://apps.apple.com/app/id...

Or use a universal deep link that routes to App Store or Google Play based on device.

Business cards

vCard format — the professional standard:

BEGIN:VCARD
VERSION:3.0
N:Smith;John;;;
FN:John Smith
ORG:Acme Corporation
TITLE:Head of Sales
TEL;TYPE=WORK,VOICE:+12025551234
EMAIL:john.smith@acme.com
URL:https://linkedin.com/in/johnsmith
END:VCARD

Scanning opens the Contacts app with all info pre-filled. The user taps “Add Contact” — no manual typing.

Recommended settings for business cards:

• Error correction: H (high) — business cards get handled frequently
• Size: 2–2.5 cm on the card
• Download as SVG for print

Retail and e-commerce

Product page link:

https://store.com/products/product-slug?utm_source=qr&utm_medium=packaging

The UTM parameters let you track how many purchases come from the QR code in Google Analytics.

Product review request:

https://store.com/review?product=123&customer_id=ABC

Reorder link:

https://store.com/cart?add=product-123&qty=1

Events and conferences

Speaker bio / schedule:

https://conference.com/speakers/jane-smith

Session feedback form:

https://forms.google.com/d/e/...

Check-in: Attendee-specific QR codes for event check-in use unique URLs or embedded IDs:

https://event.com/checkin?attendee=a1b2c3d4

Contact exchange:

BEGIN:VCARD
VERSION:3.0
N:Doe;Jane;;;
FN:Jane Doe
TEL:+12025551234
EMAIL:jane@example.com
END:VCARD

Healthcare and professional services

Appointment booking:

https://booking.yourbusiness.com

Patient forms / intake:

https://forms.yourbusiness.com/intake

Prescription / medication information: Plain text or URL to product information page

Design considerations for business QR codes

Color and branding

QR codes work in any high-contrast colors — not just black on white:

• Dark module on light background ✓
• Light module on dark background ✓ (inverted)
• Brand colors on white background ✓ (if contrast is sufficient)

Minimum contrast: Dark/light ratio of at least 4:1. Test by scanning at intended size before printing.

Logo overlay: Place a logo in the center with Level H error correction. The logo can cover up to 20–25% of the QR code area. The remaining 75–80% with 30% error correction capacity means the code still scans reliably.

Print specifications

Always download SVG for print. PNG must be high resolution (300+ DPI at final print size).

Quiet zone

The quiet zone is the white border around the QR code. It must be at least 4 modules (rows/columns) wide. Don’t print text or graphics inside the quiet zone — it causes scan failures.

Testing before production printing

Required steps before final print run:

1. Generate and download at print size
2. Print a test copy (same printer, same paper)
3. Scan from the intended distance with three devices (different phones)
4. Verify destination: URL loads, WiFi connects, contact saves correctly
5. Check in low light conditions (restaurant table, dim office)

For large print runs (menus, packaging), print 10–20 test copies and scan all of them. Quality variations in print position and ink coverage can affect scannability.

UTM tracking for business QR codes

All QR codes pointing to websites should include UTM parameters:

https://yourbusiness.com/page?utm_source=qr_code&utm_medium=print&utm_campaign=menu_2024

This tells Google Analytics exactly how many visits came from the QR code, from which material, and in which campaign.

Track in Google Analytics: Acquisition → Traffic Acquisition → filter by utm_medium = print.

Related tools

• QR Code Generator — create QR codes for any use case
• Create QR Code — step-by-step guide
• WiFi QR Code Generator — WiFi credential QR codes